Google Analytics Setup

Created 20 August 2026 • Updated 20 August 2026

Setup

The following page describes the setup steps required to implement Google Tag Manager with Zonal PMS, including the page view and purchase tag configuration needed to track bookings accurately.

Setup Topics

Adding the GTM Code

Before any tracking can take place, your GTM container ID must be entered into the Zonal PMS. This connects the PMS booking engine to your Google Tag Manager account.

Navigate to Settings

Follow these steps to add the GMT code:

  1. Locate the Google (GTM) Tracking Code field

  2. Enter the GTM Container ID

    Format: GTM-XXXXXXX

  3. Click Save

    Your GTM will now receive data from the booking engine

Page View Tag Setup

This tag tracks every page view within the PMS booking engine and sends it to GA4. It forms the foundation of all booking journey reporting.

Navigate to Google Tag Manager
Setting Value
Setting Value
Tag Type Google Analytics: GA4 Event
Measurement ID Your GA4 Measurement ID  (G-XXXXXXXXXX)
Event Name page_view
Trigger Type Page View
Trigger fires on Some Page Views
Trigger condition Page Hostname  contains  high-level-software.com
The hostname condition ensures this tag only fires on PMS pages, not your main hotel website

Purchase Tag Setup

This is the most important tag for revenue reporting. It captures booking confirmation data and sends it to GA4 as a purchase event. Without this, revenue will not appear in GA4.

Navigate to Google Tag Manager
Setting Value
Tag Type Google Analytics: GA4 Event
Measurement ID Your GA4 Measurement ID  (G-XXXXXXXXXX)
Event Name purchase
Ecommerce ✓  Send Ecommerce Data  (tick this checkbox)
Data Source Data Layer
Trigger Type Page View
Trigger fires on Some Page Views
Trigger condition 1 Page Hostname  contains  high-level-software.com
Trigger condition 2 Page Path  contains  /availability/confirm
Both trigger conditions must be set. The Page Path condition restricts the purchase tag to the confirmation page only - this prevents duplicate data

How it Works - the 'Send Ecommerce Data' setting

When you tick 'Send Ecommerce Data' and set the data source to 'Data Layer', GTM automatically reads the ecommerce object that the PMS pushes at confirmation and forwards the full transaction details to GA4. You do not need to manually map individual variables.