Analytics

Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on many websites without development. Google tag manager is built into the Bookings Events Widget.

More information: https://tagmanager.google.com

If you would like to include Google tag manager in the Bookings Events widget, please contact your Zonal Account Representative to enable this feature within your Estate.

Please note – you will require knowledge and experience on how to use and implement Google Tag Manager as this is not an ‘out of the box’ solution.

Enabling Google Tag Manager in Events

1. To display the Analytics tab in Events Admin, your Zonal Account Representative will need to enable the feature flag

   

   Once enabled, within the Events Estate Admin, you will see a new topic header under widgets, where you can now begin configurations

   

Configuring Google Tag Manager

To configure Google Tag Manager within your Estate, follow the below steps:

3. Enter your Google Tag Manager ID

   A valid Google Tag Manager (GTM) container ID – All events are captured at an Estate Level so only one can be linked.

   Estate admin, input Estate name, container ID and link to customer cookie notice (ensure link to cookie notice is in verified domains).

4. Enter your Estate Name

   This must be your legal company name - This will appear on the cookie notice

5. Enter your Cookie Notice

   A valid link to your applicable Cookie Policy – Please ensure the cookie policy address has been added to the verified domains list which can be confirmed by your Account Representative (this setting is set in the Events system settings and is only accessible by a Zonal Employee)

6. Click Save Changes

   Once your account details are entered, the stock widget will display an option to view Cookie Policy links to both the Zonal Cookie Policy and your Cookie Policy

   

Understanding what can be tracked

Global Tracking

Action	Description	Category	Data
Widget loaded		GlobalWidget	Timestamp – date, month, year, time
Widget loaded failed		GlobalWidget	Timestamp – date, month, year, time
Widget template loaded	Styling configured in customiser	GlobalWidget	Timestamp – date, month, year, time
Widget stylesheet loaded	&styleSheetUrl=…	GlobalWidget	Timestamp – date, month, year, time
Step Changed (breadcrumbs)		GlobalWidget	<step selected> - name of the steps shall be returned

Outlets - Estate & Company

Actions

Action	Description	Category	Data
Site selected		WidgetOutlets	SiteIDs
City selected		WidgetOutlets	City selected – after selected in the list available
City searched again		WidgetErrors	Timestamp – date, month, year, time
Sites searched again		WidgetOutlet	Timestamp – date, month, year, time

Errors

Action	Description	Category	Data
Sites load		WidgetErrors	Timestamp – date, month, year, time
Cities load		WidgetErrors	Timestamp – date, month, year, time
City's locations load		WidgetErrors	Timestamp – date, month, year, time

Outlets - Sites Only

Errors

Error	Description	Category	Data
Site load		WidgetErrors	Timestamp – date, month, year, time

Occasions

(On this step, Occasions, cssLink, termsAndConditionsUrl, BA settings and regional settings are loaded)

Actions

Action	Description	Category	Data
Occasions loaded		WidgetOccasions	Timestamp + occasions IDs
Occasion selected		WidgetOccasions	Occasion ID + timestamp – clicking on ‘select’ button
Occasions load (try again)		WidgetOccasions	Timestamp – date, month, year, time

Errors

Action	Description	Category	Data
Occasions load		WidgetErrors	Timestamp – date, month, year, time

Covers

Actions

Action	Description	Category	Data
Covers adults decreased Covers adults increased Covers adults changed Covers children decreased Covers children increased Covers children changed		WidgetCovers	Increase, decrease, change no change on continue
Above cover limit		Widgetcovers	Timestamp – date, month, year, time
Below covers limit		Widgetcovers	Timestamp – date, month, year, time
On limit		Widgetcovers	Timestamp – date, month, year, time

Date & Time

Actions

Action	Description	Category	Data
“Single Date” selected Date selected Previous month selected Next month selected		WidgetDate&Time	Actions + timestamp
‘Date range’ selected Date - selected Filter selection by day selected		WidgetDate&Time	Actions + timestamp
Time selected		WidgetDate&Time	Actions + timestamp
Search clicked		WidgetDate&Time	Actions + timestamp
Enquire clicked		WidgetDate&Time	Actions + timestamp
Book Now clicked		WidgetDate&Time	Actions + timestamp

Errors

Action	Description	Category	Data
No timeslots		WidgetErrors	timestamp
Get availability of selected date & time		WidgetErrors	timestamp

Personalisation

Actions

Action	Description	Category	Data
Name inserted		WidgetPersonalisation	Filled or blank
Area selected		WidgetPersonalisation	timestamp
Menu selected		WidgetPersonalisation	timestamp
Extras decreased Extras increased		WidgetPersonalisation	Increase, decrease, change no change on continue
“Click here” (continue) clicked		WidgetPersonalisation	timestamp
Continue clicked		WidgetPersonalisation	timestamp

Errors

Action	Description	Category	Data
Get availability Areas		WidgetErrors	timestamp
Get availability Menus		WidgetErrors	timestamp
Get availability Extras		WidgetErrors	timestamp
Extras try again		WidgetErrors	timestamp
Menu try again		WidgetErrors	timestamp
Area try again		WidgetErrors	timestamp

Booking Requirements

Actions

Action	Description	Category	Data
Booking requirements confirmed (continue)		WidgetBookingRequirements	timestamp on ‘continue’ button’
No online availability		WidgetBookingRequirements	timestamp

Guest Information

Actions

Action	Description	Category	Data
First Name filled Last Name filled Email filled Phone filled Special Requirements		WidgetGuestInformation	Timestamp on each field
ReferralSource/ Email/ Phone/ SMS/ Postal/ Push Notification/ Profiling/ Terms and Conditions selected & unselected Privacy Statement visited Terms and conditions visited		WidgetGuestInformation	Timestamp on each field
“Book your event” clicked "Send Enquiry” clicked “Card guarantee” clicked "Pay” Clicked		WidgetGuestInformation	Action + Timestamp

Errors

Action	Description	Category	Data
Error when making Booking		WidgetErrors	Timestamp
Error loading consents		WidgetErrors	Timestamp
Try again loading consents		WidgetErrors	Timestamp

Payments

Actions

Action	Description	Category	Data
Pay clicked		WidgetPayments	Action + timestamp
Card guarantee terms continue		WidgetPayments	Action + timestamp
Card guarantee save clicked		WidgetPayments	Action + timestamp
(Similar only for Worldpay)

Errors

Action	Description	Category	Data
Braintree – card guarantee – fetch client token failed		WidgetErrors	Timestamp
Braintree – card guarantee – request payment method failed		WidgetErrors	Timestamp
Braintree – save payment details failed		WidgetErrors	Timestamp
Braintree – payment – fetch client token failed		WidgetErrors	Timestamp
Braintree – payment – request payment method		WidgetErrors
Braintree – payment- save payment details failed		WidgetErrors
Worldpay – complete card guarantee failed
Worldpay – get config failed
Worldpay – validate card details failed
Worldpay – create token failed
Worldpay – verify token failed
Worldpay – send payment failed

Summary

Actions

Action	Description	Category	Data
Booking Portal clicked		WidgetSummary	Action+ timestamp