Pass Creator Setup

Created 12 March 2026 • Updated 12 March 2026

Pass Templates

Pass Creator is a powerful tool that allows you to easily design customised pass templates for your guests. This page will take you through the steps needed to use the generator and create your own loyalty card template.

Requirements

You must have the correct permissions (granted via Platform Services) to access Pass Creator. To be able to save a template you also need to include relevant Apple and Google credentials and you will need active Apple / Google developer accounts in order to generate these.

Template Setup

Navigate to Pass Creator

Create New Template

Follow these steps to create a template:

  1. Click Create Template

  2. Select the correct Company

  3. Select the Pass Type

    Only Loyalty should be available for selection

    The template creator is now ready to use

Customise Template

Within the template creator the following fields can be customised for your organisations requirements.

The following table outlines each field and its corresponding functionality.

Field Description Additional Information
Name

This is the name you give your template

This name is used for internal reference only

Logo Text

This should be the name of your company

Example: Jordan’s Bar & Grill
Header Text

This should be the name of the reward offering

Example: Food Rewards
Description

The description lets Apple VoiceOver make passes accessible to visually impaired users

Begin the description with your program name on the first line, followed by your chosen description on the second line

Logo Image

Upload an image for use on the pass

For best results:

  • Use a square image with a transparent background, and at least the following dimensions: 100px by 100px

  • Maximum file size of 2MB

Strip Image

Upload an image for use on the pass

For best results:

  • Use a rectangular, landscape image with at least the following dimensions: 750px by 246px

  • Maximum file size of 2MB

Background Colour

Background colour displayed on the pass

Background colour changes the entire display on the pass
Text Colour

Text colour displayed on the pass

This is only applicable to Apple Passes
Label Colour Display headers colour displayed on the pass This is only applicable to Apple Passes
Optional Field 1

Options that can be selected:

  • Customer Name

  • Program Name

  • None

If customer name is chosen, the name of the customer appears on the end users’ interface, if program name is chosen, the name of the program as set up in loyalty is chosen

Optional Field 2

Options that can be selected:

  • Customer Name

  • Program Name

  • None

If customer name is chosen, the name of the customer appears on the end users’ interface, if program name is chosen, the name of the program as set up in loyalty is chosen

Apple Certificate

Apple Certificated Generated

For more information on this click here
Google Key File

Google Key File Generated

For more information on this click here
After any changes have made remember to click Save

Accessing Saved Templates

After creating and saving a template, you can proceed to My Templates to access the already generated template and make changes as needed.

Any changes made to a pass template will not be reflected in passes that guests have already added to their wallets