Loyalty Data

One key benefit of a Loyalty solution is the richness of data it provides. Zonal's Loyalty solution has multiple routes to view Loyalty data.

Loyalty Reporting

Provides three flexible reports to help you analyse program performance and member activity. Each report can be tailored to your needs by setting search criteria and choosing which fields to display.

• Transaction Report

  Shows detailed loyalty transaction activity, such as credits, debits, or expiry, filtered by criteria like customer name, card ID, or transaction type

• Registration Report

  Lists registrations to a loyalty program for a specific date range

• Liability Report

  Displays the total loyalty liability for each program, up to a chosen date

Loyalty Dashboards

Provides access to programs, customers, within Loyalty, along with key metrics and overview of activity.

Aztec Reporting

The Reports application (known as Dimensions) offers a comprehensive collection of standard, out-of-the-box reports. The iZone reports within Dimensions provides insights into the performance of your loyalty schemes, enabling informed decisions about customer marketing and communication strategies.

Data Extracts

Loyalty data can be automatically exported each evening and securely delivered to a designated SFTP location. These files, commonly referred to as iZone Extracts, are designed for seamless integration with third-party systems or further analysis.

The Loyalty system assigns a unique identifier to transaction data within Aztec. By combining both the Loyalty and Aztec extracts, businesses can feed this enriched dataset into CRM platforms such as Airship. This integration enables the creation of a unified customer view and provides deeper insights into spending behaviour.