Loyalty Programs Actions

Created 16 February 2026 • Updated 16 February 2026

Currency in Points

Loyalty customers earn points every time they spend, for example receiving 1 point for every £1 spent. Each visit builds their points balance and brings them closer to exciting rewards they can enjoy in the future.

Currency for Points Topics
Navigate to Loyalty → Programs → "Select Program" → Actions

Configuration Fields

Currency is credited against the loyalty account when a points threshold is reached.

  • Currency and Points fields require the amount of currency that will be gained for a specific amount of points, for example five pounds (enter 5) is credited for each 500 points accrued

  • Valid From 00:00 (12am) On and Valid To 00:00 (12am) On show the only date range that this Action can be active. If these fields are left blank, then the action will come into effect as soon as it is enabled (and will run indefinitely). Valid To 00:00 (12am) On is not inclusive. For example, if 02-Dec-2025 is entered, the Action is only valid up until that date; it does not include the 2nd

  • The Available to Account Tiers section allows you to make this action only available to specific account tiers. By selecting the Available To Account Tiers check box, you can select one or more tiers from the list of tiers displayed in the drop-down list. Click to highlight a single tier or Ctrl+Click to multi-select tiers. Leave this check box unselected for this action to apply to all accounts, regardless of their tier

  • The Expiry section allows you to set an expiry on the use of any reward or benefit credited by this Action. For example, you can set a benefit credited (such as currency for spend) to be available to redeem for up to 3 months from when it was added to the account. Note that this is separate to the From / To Dates above in that even if the To Date has passed and the Action no longer credits currency for spend, currency benefits previously awarded can still be redeemed for up to 3 months after they were added to the account. If used, Expiry Interval Type can be set to Day, Week or Month and Expiration Intervals requires the entry of a number to define the length of the expiry period

    Setting an expiry interval will expire any credits for this action from the date of credit plus the expiration interval

    If you set an expiry for this action, it will overwrite any default expiry intervals you may already have set up for the value type it is crediting. Value type expiry intervals are configured in the value type menu

    If you leave expiry blank for the action, the expiry intervals will follow the default, if one is set on the value type

When a new Action has been created or an existing Action has been changed and saved, it is marked as 'Pending' on the system until validated (the final step in the process). This is done by selecting the Action (to edit it) and changing the status to 'enabled'

Example Setup

When the spending by a loyalty card holder has resulted in credited points building up on their account, a method of converting these points to something desirable is necessary. This example is known as a secondary action and follows on from Example Action 1 on the previous page (Points for Spend).

In our example, we will define a secondary action within a program so that £5.00 in cash is given when 500 points are reached
Navigate to Loyalty → Programs → "Select Program" → Actions
  1. Click + Create New

  2. Select Currency For Points

  3. Enter the Currency amount, for example £5.00

  4. Enter the Points amount, for example 500

  5. Set the Valid From and Valid To date range

    Leaving the valid to blank if you do not want it to end on any specific date

    Ignore the Available To Account Tiers check box if you want this action to be available to all accounts, regardless of tier

  6. Select Month from Expiration Interval Type drop down and enter Expiration Intervals to 12

    In this example this means that the points that are gained by this account must be used within 12 months of when they were awarded. After this date, they expire and cannot be used

  7. Click Save

    A confirmation message is displayed by the system. You are returned to the main screen for the loyalty program where you can make other adjustments if necessary