Loyalty integration with Guest Ordering features

This area covers the multiple features available for a guest using Loyalty integrated with White Label Ordering products.

It focuses on what can be configured by customers in Loyalty and iOrder to achieve the desired guest journeys in White Label App and Web Ordering.

 

To help use this guide, a few principles of how White Label Ordering, iOrder and Loyalty relate to each other have been highlighted below.

• iOrder Account (that can be associated to Loyalty): Refers to a user account created in iOrder This account is used by White Label Ordering (White Label App and Web Ordering), this account can be for a guests or a staff members and is not an admin account to the iOrder platform.

• Loyalty Card: Refers to the “Loyalty number” linked to a program that is provided to a guest or staff member either by a physical card collected in a venue or a virtual card provided by email from the Loyalty sign up widget or White Label Ordering sign up process.

• Loyalty Card Association to White Label Ordering: Refers to linking a Loyalty Card to an iOrder Account so the guest or staff member can use White Label App and Web Ordering to view their Loyalty details, accrue and redeem rewards.

 

Reward Redemption Compatibility

Zonal Loyalty supports several types of rewards, including discounts, birthday treats, recurring items, and “Buy X, Get Y” offers.

Zonal’s White Label App and Web Ordering solutions allow customers to see and redeem Loyalty rewards. To enable this, each reward must be set up with a compatible Value Type..

What are Value Types?

A displayed balance will have a Balance Value Type (defines that the balance is of a specific Value Type when a customer is viewing the balance).

A configured reward will have a Cost Value Type (defines that a Reward cost a specific Value Type when a customer is redeeming).

Value Types

Standard Value Types:

Zonal Loyalty offers four standard value types (your program may use some or all)

• Currency: Earned through spending or points. Currency is a monetised value that can be spent within a venue.

  • Balance Value Type: Currency

  • Cost Value Type: Not applicable, as is not recommended for currency to be used as a cost for a reward

• Points: Typically earned from spending, can be exchanged for rewards or currency

  • Balance Value Type: Points

  • Cost Value Type: Points

• Visits: Number of transactions linked to a guest’s loyalty account

  • Balance Value Type: Visits

  • Cost Value Type: Visits (can be used, but not recommended)

• Total Spend: Total amount spent by a loyalty account holder. Total spend is calculated automatically. You can also set spend value types for specific categories (e.g., Food, Drinks, Accommodation) to track spending in each Aztec Division separately.

  • Balance Value Type: Spend

  • Cost Value Type: Not applicable, as is not recommended for total spend to be used as a cost for a reward

Buy x Get y (stamps) Value Types:

When setting up a Buy X, Get Y reward, two value types are created for each buy x get y reward:

• Item stamps: Tracks qualifying purchases

  • This is how the balance of stamps for a reward is tracked so there is not a specific Balance Value Type in this rewards, once the item stamps reaches the amount of stamps needed for a reward, the balance will revert to zero and add one to the "Reward stamp" balance

• Rewards stamps: Tracks earned rewards

  • Cost Value Type: Stamps (when redeemed it will always cost one)

Custom Value Types (Items)

Customers can create custom value types for more complex loyalty programs.

• Balance Value Type: Items

• Cost Value Type: Items

BALANCES

In the White Label App (WLA), the Balance screen shows a guest’s balance and available rewards based on the configuration of Value Type.

Value Type	Balance	Rewards
Currency	Can be shown (configurable)	Rewards that cost currency will not display. (Not recommended for reward setup)
Points	Can be shown (configurable)	Rewards costing points display with cost value.
Visits	Will not display	Rewards costing visits don’t display.
Spend (Total & Other)	Will not display	Reward costing spend don’t display. (Not recommended for reward setup)
Stamps (Buy X Get Y )	Not applicable - displays with reward	“Buy X, Get Y” rewards show stamp balances as well as quantity of redemption items available.
Items (Custom)	Can be shown (configurable)	Rewards costing items display without showing cost value.

 

REWARDS IN "ADD TO BASKET SCREEN"

When ordering through compatible channels in WLA or Web Ordering, customers can redeem rewards on the Add to Basket screen.

Value Type	Redeemable in App/Web	Notes
Currency	Yes	A "Currency banner" allows the guest to redeem the maximum qualifying value directly from their Currency balance. This is redeemed by triggering the POS configured 'Loyalty discount'. However, rewards that have a Value Cost Type of Currency are not redeemable.
Points	Yes	Rewards that cost Points are redeemable. Includes free rewards (0 points). Where conditions are NOT met will display as "redeemable at till only" will display.
Visits	No	Rewards that cost Visits are NOT redeemable and will not display.
Spend (Total & Other)	No	Rewards that cost Spends are NOT redeemable and will not display. (Not recommended for reward setup)
Stamps (Buy X Get Y )	Yes	“Buy X, Get Y” rewards are redeemable when stamps are complete.
Items (Custom)	No	Not redeemable and will display. Shows as “Redeemable at till only.”

See Loyalty Rewards for further support with rewards set up.

 

Latest features by release

April 2025

• Balances screen: Add to Wallet support.

• Display of balances for Currency, Points, and Items.

• Display of Stamps (“Buy X, Get Y” rewards).

June 2025

• Redemption of Stamps-based rewards in App & Web.

October 2025

• Display of Points for rewards costing more than zero points.

• Redemption of points-based rewards above zero.

• Redemption of currency balance as discount in basket.

 

Start by completing the Loyalty integration setup, follow on from this by completing any additional configuration and discover the other options available within Loyalty when integrating with Guest Ordering.